Bonuses are an integral part of the marketing strategy of all betting operators, aimed at attracting new users and maintaining contact with regular customers. Their main function is to increase the players' capital and reduce the risks of betting on various sporting events. All this creates a dynamic and active betting environment. Let us examine the main types odds bonuses for players that can be found in Norwegian betting companies.

Registration

Welcome Bonuses

They are most frequent. They are intended for visitors who are about to register. They are composed of cash or free bets that a bookmaker provides in case of successful registration. The aim is to draw new users to the site and deposit funds for the first time. They usually resemble this:

• Cash Bonuses: These are typically added to your account immediately after you have deposited. Typically, the bonus will be 100% of what you choose to deposit. To give you an example, in the event you choose to deposit 1000 NOK, and the bookmaker gives you a 100% bonus, you will have another 1000 NOK added to your account.
• Free Bets: This offer is also called a "free bet." The greatest advantage is that you won't risk your own money when placing a bet. For example, if the bookmaker gives you a free 500 NOK bet, you can use it for betting, and the profits will be deposited into your account.

Every type of bonus has its special properties and characteristics. You have to research them in detail before activation and application, as by doing so you will have the ability to increase your possibilities of successful betting and have a real profit.

No Deposit Offers

This bonus is ideal for the gamers. It is special because it does not make customers risk money or deposit it into their account. Such offers are made available for small things like registration, email verification, or participation in promotions. New players can get to experience the site without wagering their cash and enjoy the atmosphere of the game without risk. The most common forms of no deposit bonus are:

• For Signing Up: Certain bookmakers award bonuses solely for signing up. This might either be in the form of cash amount or in free bets.
• For Verification of Contact Information: To prevent fraud and be fair, you may be requested to confirm your contact number or email address. You'll be awarded a tiny bonus as an incentive.

Typically, no deposit bonuses come with more stringent wagering requirements than subsequent after-first-deposit bonuses, but they are always well-received by players, as the prospect of a freebie is always attractive. For beginners, it's a great opportunity to get accustomed to the rules of the game without using personal money.

Deposit Bonuses

It must be noted that deposit bonuses are the most common and favored type of reward in bookmaking businesses. Some bookmakers offer a deposit bonus as an occasional promotion, whereas others offer this type of promotion on a regular basis. The most favored types are:

First Deposit Bonus: This is the most common type of bonus at almost all operators. The essence of the promotion is that you deposit for the first time, and you will receive a bonus, typically doubling your deposit.

Key phrases for the use of free bet are:

The bonus is typically awarded when you sign up as a member or deposit your account.

Cashback

Cashback is a widespread bonus in bookmakers, given to players as reimbursement of some of the lost bets. It reduces losses and promotes player loyalty since some of the spent money is returned to the bettor's account.

Cashback is normally performed as a percentage of losses accumulated over a period of time—daily, weekly, or monthly. Conditions for being qualified to receive such a bonus will vary with the platform, but by and large, this bonus allows players to recover some of the losses made through betting on sports events.

Main features of cashback are:

• Some of the lost money is returned.
• The cashback is usually determined by how much you bet on sports events that did not win you any rewards.
• Cashback is usually given as a promotion.
• The cashback can be different depending on the number of bets or on the total amount lost.

Your bets on sports events are more profitable with the cashback offers. The players can spend money twice on the website.

Loyalty Program Bonuses

Loyalty bonus offers are incentive offers which are awarded to frequent customers by the bookmakers. They are aimed at encouraging customers to play more and keep them on the platform for a long time. They can include some benefits which start working once the player reaches a certain level on the loyalty scale.

Loyalty programs are generally points-based. Players can exchange these points for rewards, free bets, or other advantages. The greater the number of bets wagered by a player, the higher they are, and the more likely to get rewards.

Common loyalty program benefits are:

• Free Bets: Awarded whenever customers make a frequent use of the platform's services.
• Points Accumulation: Players can exchange points for bonuses or real money, according to the platform's policy.
• Personalized Deals: These rewards are given to players who have experienced significant success in the loyalty program.

Priority Access to Novel Deals: Members of the loyalty program are usually the first ones to receive information about new offers and bonuses.

What is intriguing is that loyalty programs motivate player action by providing desirable deals, which incites them to complete all requirements in order to earn more rewards.

Tournament and Contest Bonuses

Contest and tournament participation bonuses are among the most exciting offers of the bookmakers created in order to make games more exciting and attract new players. They are awarded to players participating in different competitions held on the site. They may be occasional or frequent and invite gamers to be more active.

Tournaments and contests can take a wide variety of forms, ranging from wagers on single sporting events to tournaments between bettors for the most winning bets or points earned. Participation in such events enables players to win cash or bonus rewards and ascend rankings while competing against other players, generating more excitement around betting.

The key features of tournament and contest bonuses are:

• Free bets or cash awards for winners.
• Tournaments with some limitations (e.g., bets on a specific sport).
• Regular tournaments with various rewards.
• Ranking bonuses: tournament winners get additional incentives.

This type of bonus offers an additional incentive for players to participate in tournaments and increases activity on the site.